UX design is the process of making a product useful, clear, and easy to use for the people it was built for. That is the clean definition.

The sharper one is this:

UX design helps product teams stop guessing.

It shows what users need, where they get stuck, why they leave, what they trust, and what makes them come back. In software, UX design connects user research, product strategy, business goals, interface structure, content, user flows, testing, and feedback.

A good UX process can save months of development work. It can stop a startup from building the wrong feature. It can help a FinTech product feel safe. It can help a HealthTech platform reduce user stress. It can help a SaaS company turn a confusing workflow into something people actually use.

Code & Pepper’s article on UX in the software development process puts it in business terms: users generate revenue, and teams should engage with users early rather than design in isolation.

That is the point of UX design.

It turns product ideas into experiences that work for real people.

Investing in customer experience (CX) is profitable in the long run. In a shorter perspective, it changes the look and feel of your application. Ultimately, it impacts sales, marketing, the image of your brand, and much more. This is a piece about the journey-centric design in fintech. Don’t take it for granted. Grant yourself time to fully digest the impact on your business.

In today’s landscape, it’s not enough to be on time. You need to be ahead of time. Financial services are outdoing each other to make up for years of brick-and-mortar arrears. They did it. Now, they are innovating. The new and exciting trend in design is a great example of that philosophy. Meet Anticipatory Design – the way to simplify the user’s life by reducing obstacles and enhancing user experience.

With increasing product market saturation, innovations are welcomed. Especially when it comes to user experience (UX), a factor not many companies take for granted nowadays. It speaks volumes about what little details can tip the scales for a digital product. The Baader-Meinhof effect is something you can overlook at first glance but it’s essential when it comes to users and the app’s performance.

FinTech is for people, not for robots that crawl for data. Apps should be simple, functional and display all information in a way that can be understood by everyone. Tech-savvy Generation Z and seniors. The art of presenting data to a user should involve fun and user involvement, you want people to actively use the product. 

When you think about user experience in a FinTech app, you probably notice overall design and copy. What about sound? Flying below the radar, it’s an inseparable part of any modern digital product. What is UX sound design and how audio UX can help both users and app owners?

Unless it’s about counting money on our bank account, then for many of us, numbers are hard to remember and boring. We need a context and a good reason to process them. Not to mention making something useful out of it. The same goes for FinTech users. What if you could help them through storytelling?

We all know LEGO bricks and pieces; many of us grew up having them and then passing the torch to our kids. With LEGO, we can dream and build anything: a car, a house, a castle, even a space station. From the smallest and most humble design to the most ambitious project—everything can be constructed with the right amount of supplies and patience. It’s possible because these pieces can be used many times over in different combinations. And this is the exact nature of the design system in user experience (UX).

Designing an app to be user friendly is a must, right? User-friendliness is not a simple term, though and its complexity is actually gigantic, when you take a better look at what it involves. One of the key aspects one needs to understand and consider from the very beginning of work on an app is user experience friction and its three main areas: emotional friction, interaction friction and cognitive friction. Read more to find out what they are and how to avoid them.

Do you ever feel like your favorite institution or app can do better? Implement responsive UX, improve helpline, simplify onboarding or just include you more in the conversation? Many customers feel that way about digital products. They don’t want to be cogs in the machine, grinding the same load every time they contact the institution or use its services. Customers want to be heard: here’s how to do that in FinTech.

Progressive Web Apps have gone from buzzword to mainstream in record time. Freeing the user experience from the boundaries defined by devices and network conditions marks another step in the digital evolution. So does bridging the gap between web and native applications to offer unprecedented usability and reliability. While PWAs are making headway in boosting performance and engagement, Code & Pepper investigates their key features and business growth potential.

As digital finance is gaining traction, the KYC (Know Your Customer) process is becoming vital for sustainable business models. With regulatory compliance at the roots and modern software solutions in all branches of operation, FinTech’s evergreen status relies on striking the right balance between code of conduct and customer experience. While tapping into the ABC of KYC, we begin our due diligence by identifying industry leaders in digital identity verification for financial services.

In one of previous posts, Code & Pepper took you on a full-blown product design journey: from discovery to development. However, that roadmap wouldn’t be complete without at least hinting at some user experience notions. The compilation below focuses on certain aspects of UX, which come to the forefront in FinTech applications as make-or-break moments.

Transparency and feedback in UX are all about making sure that the users of your application know what will be the effect of their actions – the ones they are going to take and the ones they have just performed. It helps to build trust in your product, especially in the case of new users. In less than five minutes, I’d like to introduce you to a few UX design patterns / ideas that will make your application more transparent and trustworthy for new and regular users.