UX Design at Its Finest

The UX design process should be created around the user’s needs.
We know how important it is, we know how to do it.

UX design agency for FinTech and more

UX Design Agency

User experience (UX) is critical for every FinTech application. With fierce competition on the market and multiple options for every functionality a user can think of, UX design services should stand out. A UX design agency should have a clear vision for the product and know how to turn business priorities into clean in-app messaging.

If you look for efficiency, look no further. We have 15 years of experience on the market and dozens of products in our portfolio. Whether it’s a new application with everything made from scratch or a redesign, we do it all. What’s important and why you could be interested in our approach?

Bet on a top-quality UX design process

FinTech UX design deserves more than mediocre. UX design services should be focused less on the application and more on the user’s struggles. It’s not about what you want to sell and how, it’s about what problems users can fix by using your product. As a seasoned UX design company, we know how to make it happen. UX design principles in FinTech touch on many subjects but it all boils down to usability.

UX design services that turn the application
into a high-performing product

Contact us for a stable pathway to market success

Other companies focus on artificial indicators and want to produce unicorns at every corner. We want to create valuable and beautiful applications.
Let’s talk about reasonable development and design.

UX design requires a number of focus points
and consumer empathy

Keeping in mind user friction

Users need to accomplish their goals while using the software. The harder it gets, the more frustrated they are. If a simple task requires them to tap on too many buttons, they’re less likely to enjoy the experience. In the UX design process empathy is everything. Buttons and copy placement, colour palette and overall navigation scheme are everything.

Creating information architecture

Banking applications can be complicated and very horizontal or very focused. No matter if you provide a wide array of services or just one; the information architecture should be simple, clear and easily understood from a mile away. The user must know where they are at all times and how to get to the needed section of the app. The path should be simple, even overly simplified at times.

Creating a friendly onboarding process

Things like biometric hash, step-up authentication or backed-up compliance are not widely understood by your audience. For a reason – they just don’t care. They want to download the app and use it straight away. On a bus. On vacation. While walking the dog. Humane onboarding, highlighting every step and providing understandable feedback is the first major milestone in acquiring a user base. Show the audience how to set up the account and guide them through the product.

Simplifying in-app messaging

FinTech is built around and for people that are usually not tech-savvy. Investment options are not for everyone but checking a bank account or taking loans definitely are. Applying short, easy to understand and very direct messaging about the options increases the user’s quality of life. Copy (in a statute, for example) and microcopy (on buttons) should be brief and to the point. Not a subject for interpretation. It’s a key element of a UX design process.

Combining copy and microcopy with corresponding graphics

People are visual. They don’t like to read walls of text; they like to watch. By creating images that complement already implemented copy, we make a powerful pair that releases dopamine in the brain. This hormone is responsible for pleasure and satisfaction. After successful account setup, reaching saving goals, or any other situation, we can display a powerful image to congratulate the user. Simple but effective.

Embedding colours in cultural context

Use of colour increases brand recognition. It also creates positive vibes and associations among the audience. Unfortunately, some myths in UX/UI design die hard. Not every colour is appropriate. A colour can work in one country while being considered sad or offensive in another. The ability to read cultural codes and be fluent while going through the UX design process is crucial in the work of a UX designer.

Designing with device adaptation in mind

Laptop, desktop, tablet, and mobile screens. A lot of options to shine or stumble. With a wide variety of devices come different sizes, qualities and standards. You want your app to look and feel exactly the same everywhere. A UX design agency should always pay attention to these factors and create experiences that are unique in their own respect but easily repeated on every device.

Leveraging feedback to create customer safe space

There are a few ways to react to what the user does. One of them is in-app messaging, a haptic response could be another. From subtle vibrations to behavioural protection while logging in – everything can act as feedback. The real question is how you want to use it. The UX design process should always look for a non-intrusive yet intuitive way to help and guide the user. We can do that; we have done it for years.

BFX by AZA

UX design for an international payment platform

BFX is a money transfer platform helping African businesses form supplier and partner relationships. The product utilised AZA’s hybrid infrastructure and currency trading solutions to provide quick and secure cross-border transactions. Easy set-up, transparent pricing and reduced settlement period make BFX a cost-effective proposition. It provides a bridge to the technology gap in the local market and stimulates the African economy.

Front-end developers supplied by Code & Pepper were instrumental in implementing the user interface with React and Material-UI components.

Their role within the client’s development team also included code reviews and participating in QA processes. The technology partnership between Code & Pepper and AZA has grown stronger with time and the exceptional team diversity nurtured through open communication and transparency makes it one of the most significant team augmentation success stories in our portfolio.

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Here’s what our clients say about us

James Varga CEO and Founder
DirectID (The ID Co.)

We value Code & Pepper for their proactive attitude, responsiveness and transparency. It’s a reliable and dependable company that we can recommend for other business entities to cooperate with.

See case study
Thomas McHugh Founder and Director
Finbourne

We have used a variety of skill sets provided by Code & Pepper, including UX design and development. We have also found using their Scrum process to be very beneficial to measuring the progress of the project. We are happy to recommend Code & Pepper as a partner.

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Alexander Rainey CEO and Founder
Pluto

I really value Code & Pepper for their proactive attitude, transparency, and detailed attention to security. These are what made the partnership trusted and solid. The product team was always very helpful in explaining all technical matters, along with a project manager who took care of work organisation.

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As a UX design agency, we understand
what is really important

The user and his goals. With over a decade of experience and multiple projects behind, we empathise with the audience and create seamless experiences.

14 years
on the market

70+ software
experts

4.6 score
on Clutch

Our clients are backed by industry leaders

Financial technology thrives best in a robust ecosystem of strategic partners.
Big players are leading the way but there is still room for tech-savvy disruptors. Join the fold!

Do you need another generic FinTech application
or a performing product?

Contact us for tailored UX design services.

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