Knowing your audience is key to everything you do. It’s impossible to sell a product or service without targeting it to a particular group. But how to determine who would be interested in spending their money on what you have to offer? One may just guess, but thorough research is always a better option. Let’s find out how to do it effectively and what KYC service providers to use in order to market successfully.
Read more
Over the years, the FinTech industry has proven itself to be one of the most dynamic sectors of the global economy. Once again, it surprises with a pivot that can change customers’ habits and drive new streams of revenue. It’s called “banking as a service” (BaaS) and it stormtroops through the market. What is it? Can you participate in the trend?
Read more
Another week and another dose of juicy news waiting for you in our FinTech Wire series. Apart from exciting exciting updates from UK businesses such as Kroo, Zilch, Keebo, Appital, and LendInvest, you’ll also learn about Canada’s RBC Ventures interesting launch dedicated to… kids! Keep reading to find out about the inspiring achievements of the FinTech world figures.
Read more
FinTech is a very difficult market to be in. New solutions pop up frequently. Competition is fierce, compliance demands strict, and investors expect nothing but spectacular success. How to navigate these waters? We have prepared a brief list of top FinTech influencers and experts. Shapers, thought leaders, and FinTech startup CEOs will help you follow trends and innovate.
Read more
One of the main missions of software developers’ work is to deeply understand the product they are working on and the real problem that the product is supposed to solve. In the new episode of Ask Me AnyFin, we talk to Koray Koska, who tells us the story of how he turned from a software developer to a startup co-founder and how the idea of VitraCash – a smart debit card – was born. What is the truth behind the “magic” smart tools like VitraCash? And what are the biggest challenges of entering the FinTech market? Check out our interview for all the answers!
Read more
Despite challenges associated with each solution and business model, all FinTech companies face the same basic problem – trust. People confide with these organizations to multiply, keep safe or simply loan money. Their money. That’s why an image is so valuable. There’s a way to build trust and ensure a high level of technical proficiency; all at the same time. It’s called blockchain.
Read more
User experience (UX) and user interface (UI) are ruling the world. Even if you don’t pay attention to them, users of your app definitely do. If neglected, this sphere can even break the application, causing major client churn. They will leave. Companies are investing time and money to make sure their product will launch smoothly and keep users engaged. There are, however, popular myths about the design. What are they and what complications do they bring?
Read more
Unless it’s about counting money on our bank account, then for many of us, numbers are hard to remember and boring. We need a context and a good reason to process them. Not to mention making something useful out of it. The same goes for FinTech users. What if you could help them through storytelling?
Read more
We all know LEGO bricks and pieces; many of us grew up having them and then passing the torch to our kids. With LEGO, we can dream and build anything: a car, a house, a castle, even a space station. From the smallest and most humble design to the most ambitious project—everything can be constructed with the right amount of supplies and patience. It’s possible because these pieces can be used many times over in different combinations. And this is the exact nature of the design system in user experience (UX).
Read more
The COVID-19 epidemic turned the world upside down. Many of us think extensively about safety and security. That’s where financial insurance companies come in. They offer a feeling of having a safe bay in times of uncertainty. Some of them will face challenges because of the uneven funding or promoting already established InsurTechs. Some of them will need to rethink business models. Here’s the list of the most promising InsurTech companies to watch in 2021.
Read more
Do you ever feel like your favorite institution or app can do better? Implement responsive UX, improve helpline, simplify onboarding or just include you more in the conversation? Many customers feel that way about digital products. They don’t want to be cogs in the machine, grinding the same load every time they contact the institution or use its services. Customers want to be heard: here’s how to do that in FinTech.
Read more
