In the app economy, green is the new black. Investors, companies and teams expect apps to perform and deliver sales results overnight – or at least quickly enough to verify assumptions of a minimum viable product (MVP). Especially today, when COVID-19 washes off many companies and the future is uncertain. Sometimes, when the pressure is on, pressing the “off” button might be healthy. Not only under the current market conditions but in software development overall. That button is quality assurance and it can be an anchor for the business, guaranteeing customer loyalty and lower maintenance costs.