FinTech innovations are hard to come by. The competition is fierce and there are thousands of companies that do the same thing you want to do. To succeed, you have to find your own voice and recipe. With this list, you can find out what currently sells and adjust the strategy and the product accordingly.

Financial technology, or FinTech for short, is a hit. It’s a global revolution that transformed the lives of many people. It enabled them to hold onto a job, manage their finances, discover better options for their home budgets. The Kalifa FinTech review for 2021 shows how much this business has  evolved in the UK – one of the most vibrant markets in the world. We work with the best – two of our clients contributed to the report.

An old classic financial institution with multiple physical branches competes with the agile and low-cost mobile-only bank. Possible hundreds of years of tradition versus a few years or even a few months on the market. And yet, the mobile bank is on the rise, attracting users left and right; like a moth to a flame. They know their issues will be addressed quickly and every operation will take minutes, sometimes even seconds. If so, why many FinTech startups pivot early on and change the product? What common mistakes do they make?