What is Contextual Banking?
The world of finance is constantly shifting. As we have proven many times over, the buzzwords in this industry really make sense. They are not empty phrases but real cases that shape how customers are using FinTech products. One of the most important trends is called contextual banking. The idea is to integrate financial services into non-financial offerings. This provides tremendous value to clients and businesses alike. How does it work and what is required to push the envelope here?
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