Delivering needed and reliable products and services is not enough anymore. With the current market saturation and over-the-top third-party partnerships enhancing the offer even more, fintech companies are forced by the landscape to search for something extra. This ingredient is called loyalty. By providing actionable insights, your platform can be turned into a lead magnet that combines both fintech and customer incentives.

Fintech can be a minefield. With a heavy market saturation and many similar solutions on the market, you need something extra to stand out. The idea behind Updraft, a UK-based fintech, is simple: lending. The story behind it is even simpler: let’s make something that will fill the market void. The result? The business draft that turned into a solid business, uplifting hundreds of thousands of customers.

The term “Tech Inertia” refers to the resistance organizations face when adopting new technologies. For financial institutions, lagging behind in technology adoption is not just a minor hiccup; it’s a potentially crippling business problem. In an era where digital transformation is at the forefront of organizational development, financial institutions can ill afford to have tech inertia impede their growth. Let’s dive into the significant costs associated with being too slow to adapt to new technologies in the rapidly evolving financial services sector.

During the last two years, FinTech accelerated and grew through the roof. Partly because of the global success of e-commerce and the widely known consequences of the COVID-19 situation. Now it’s time to take it a step further. What will shape FinTech industry trends in 2023 and what could be the outcome for your company? Let’s review the current market landscape.