Tag: User conversion

The Baader-Meinhof Effect and its Impact on User Experience Design

With increasing product market saturation, innovations are welcomed. Especially when it comes to user experience (UX), a factor not many companies take for granted nowadays. It speaks volumes about what little details can tip the scales for a digital product. The Baader-Meinhof effect is something you can overlook at first glance but it’s essential when it comes to users and the app’s performance.

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Top 10 Common Myths in UX/UI Design

User experience (UX) and user interface (UI) are ruling the world. Even if you don’t pay attention to them, users of your app definitely do. If neglected, this sphere can even break the application, causing major client churn. They will leave. Companies are investing time and money to make sure their product will launch smoothly and keep users engaged. There are, however, popular myths about the design. What are they and what complications do they bring?

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