Application performance issues affect all businesses, big and small – and the examples are daunting. If such a giant as BBC found they lost an additional 10% of users for every additional second their site took to load, how can you prevent losing customers due to poor performance? Get started with UX! In this article, I’ll help you understand the mechanics of performance and suggest a few patterns that can maintain users’ attention and engagement.
Transparency and feedback in User Experience are all about making sure that the users of your application know what will be the effect of their actions – the ones they are going to take and the ones they have just performed. It helps to build trust in your product, especially in the case of new users. In less than five minutes, I’d like to introduce you to a few ideas that will make your application more transparent and trustworthy for new and regular users.