Superfluid is a London-based fintech company that focuses on revolutionizing personal finance. The company developed an Ethereum-based money-streaming protocol that automates recurring transactions like subscriptions, salaries, rewards, and any composable stream of value. Let’s dive a little deeper and see how your company can get inspired by this case.

The origin story – who built the company?

The people behind Superfluid are Francesco Renzi, previously a tech and marketing consultant, and a project manager. Renzi also served as a Tech and Marketing Consultant at CRIP.TO OÜ, an Estonian start-up specializing in secure online communications. Additionally, they worked as an International Marketing Manager at RGIT Australia, managing relationships with international student recruitment agencies.

Also, Michele D’Aliessi, with a background working as a Digital Industry Lead UK for the European Institute of Innovation and Technology (EIT). Among other experiences, Michele also held lectures on Entrepreneurship and Disruptive Technologies at Politecnico di Milano Business School.

The business model and revenue streams

Superfluid was born out of necessity and dream. It’s based on an Ethereum-based, asset streaming protocol that empowers decentralized autonomous organizations (DAOs). It’s done by transforming subscriptions, salaries, vesting and other form of money operations to a crypto-native mechanism.

Users can get paid instantly with real money and tokens, by simply watching transmissions or participating in promotions. They can also purchase and sell crypto assets in real time through streaming exchangeable tokens. Finally, they can pay for web3 subscriptions without the need to execute recurring transactions.

So far, the company enabled the launch of over 850 projects. It’s because the Superfluid Protocol is modular and open source. That’s why the market is now a witness to a Stroller Protocol, Lens Maxi, Flow Theory, and many more.

The company’s business model is based on providing a platform for continuous transactions, which is a departure from the traditional transaction model where money is transferred in lump sums. With Superfluid, payments such as salaries, subscriptions, and rewards can be streamed every second, allowing recipients to see their digital assets flow into their wallets in real-time. This model is particularly beneficial for businesses that operate on a subscription basis, as it allows for ongoing payments instead of recurring transactions.

Superfluid also offers a platform for developers to build their own asset streaming applications. The protocol is modular and open source, which means it can be customized to suit a wide range of needs. The company also provides a suite of software development tools and documentation to support the integration of asset streaming into existing applications.

The startup makes money by providing these services to businesses and developers. While the specifics of their revenue model are not publicly available, they likely charge fees for the use of their platform and tools.

How does it work, exactly?

Superfluid is an asset streaming and distribution protocol. To make it all work,  the company had introduced the protocol’s smart contract framework which introduces the Super Token – an extension to the ERC-20 standard.

The Superfluid protocol is token-centric. Meaning, that all of its functionalities revolve around the concept of Super Tokens. Cash flows can be described as adding dynamic balances to tokens on a chain. Automatic execution over time is a function of the framework and the Super Token standard.

No amount of money is ever locked up, all tokens are transferred in Superfluid streams or distributions. They are all modular, composable, and programmable. Furthermore, the code itself is open source, and the protocol doesn’t require permissions to perform operations.

Summary

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