Managing ad spend at scale is a mess – a chaotic mix of prepaid platform wallets, shifting credit limits across dozens of ad accounts, and a nightmare of manual reconciliation in spreadsheets. For a media partner like Fundree, who helps advertisers navigate this chaos, taking care of that complexity is everything.

They needed a centralized, API-driven platform to build a FinOps engine for social media advertising. A place where their clients could load a single wallet and allocate funds with precision, and where their own team could manage the entire system.The platform needed to be two things at once. It had to be highly automated for day-to-day efficiency, but also allow for granular, manual overrides for the edge cases.