The year 2021 will be all about personalization, integrations and connections. Customers want to experience, not just use digital products and they want a broader spectrum of services. That’s why FinTech companies are joining forces with firms offering added value. Finally, people expect connection with other people. Companies who will create communities around their products will win people’s minds and wallets. Recently, we wrote about FinTech trends for 2021, now let’s talk about top FinTech companies to watch in 2021.
Author: Jarosław Ściślak
The year 2020 has brought many breakthroughs. The massive shift towards remote work has proven things can be done, even if people don’t work face-to-face. The prolonged lockdown has probably changed customer spending habits forever and has impacted many industries, not only e-commerce. Meanwhile, the FinTech stage has grown exponentially, bringing comfort and convenience to everyone, even the unbanked. What will the industry look like next year? Here is our list of the most interesting FinTech trends in 2021.
Many sports fans have a saying, often expressed on a wall of their neighborhood building: “you will never walk alone”. It shows the mass support of the entire ecosystem designed to help the team. The same goes for InsurTech—the future of the industry lies in platforms and ecosystems. Everything in favour of interconnected services, giving the user the ultimate experience.
In business, good enough is often not enough. Many people are turning away from incumbent financial institutions because traditional banking can’t provide the level of services they are actively seeking. Meanwhile, FinTech startups introduce innovative service offerings almost every month. Investors keep their eyes open, they don’t want to miss a potential unicorn. Here’s a list of important FinTech investment trends to watch—maybe they’ll bring another industry star.
Do you ever feel like your favorite institution or app can do better? Implement responsive UX, improve helpline, simplify onboarding or just include you more in the conversation? Many customers feel that way about digital products. They don’t want to be cogs in the machine, grinding the same load every time they contact the institution or use its services. Customers want to be heard: here’s how to do that in FinTech.
Digital transformation is like taxes or iPhones: present everywhere. Despite many CEOs, CTOs and CIOs being interested, not all of them have a clear picture. In reality, it’s not only about technology. It’s a tool that enables teams to work efficiently, creating even more valuable products. But first – security.
In the app economy, green is the new black. Investors, companies and teams expect apps to perform and deliver sales results overnight – or at least quickly enough to verify assumptions of a minimum viable product (MVP). Especially today, when COVID-19 washes off many companies and the future is uncertain. Sometimes, when the pressure is on, pressing the “off” button might be healthy. Not only under the current market conditions but in software development overall. That button is quality assurance and it can be an anchor for the business, guaranteeing customer loyalty and lower maintenance costs.