Developing strategies that increase the value of your customers and contribute to the long-term and stable growth of your company is essential. A great to achieve this goal is upselling – recommending additional services or goods for existing consumers based on their present preferences or purchasing habits. How to implement upselling in FinTech, what are the best practices, and how can you grow your app this way?
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Triple is an interesting example of a FinTech company. It’s a leading provider of transaction data enrichment for financial institutions. Triple is using artificial intelligence (AI) to provide and deliver information from multiple data points. Companies can then use the data to enhance customer experiences.
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Alloy is a New York-based fintech company that solves multiple problems for banks and other entities from the finance sector. Specialists from there run an end-to-end identity risk management platform to take control of fraud, credit, and compliance risks. Let’s look at how this firm reached the level of 600 clients globally and what made their offering so special.
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Startups, scaleups, and mature organizations – all use cross-selling techniques for customer acquisition. It’s a great way to not only sell new products but also hook users on a brand and increase chances of future loyalty. The key is trust, engagement and offer. What cross-selling FinTech strategies can you implement in your company? How to deepen relationships with your customer base?
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The world of finance is constantly shifting. As we have proven many times over, the buzzwords in this industry really make sense. They are not empty phrases but real cases that shape how customers are using FinTech products. One of the most important trends is called contextual banking. The idea is to integrate financial services into non-financial offerings. This provides tremendous value to clients and businesses alike. How does it work and what is required to push the envelope here?
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The emergence of green fintech companies offering innovative solutions is gaining traction. This is due to investor interest and regulatory bodies’ push to hold corporations accountable for the environmental impact of their business operations. Sustainable development is not a trend – it’s becoming a priority across all continents. Green fintech faces many challenges but adapts quickly. What trends do we predict for the upcoming year? What actions could companies take and how will it all impact the industry and beyond?
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Investing in customer experience (CX) is profitable in the long run. In a shorter perspective, it changes the look and feel of your application. Ultimately, it impacts sales, marketing, the image of your brand, and much more. This is a piece about the journey-centric design in fintech. Don’t take it for granted. Grant yourself time to fully digest the impact on your business.
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Fintech and artificial intelligence (AI) have always stood at the forefront of the technological revolution. The technology offered us an unparalleled level of efficiency, personalization, and security. Now, it’s time to take a step forward. Fintech has become even more user-centered, and with design focusing on behaviors rather than mere features, user experience (UX) and user interface (UI) must reach new heights. This is how AI-powered features and interfaces change banking experiences.
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In today’s landscape, it’s not enough to be on time. You need to be ahead of time. Financial services are outdoing each other to make up for years of brick-and-mortar arrears. They did it. Now, they are innovating. The new and exciting trend in design is a great example of that philosophy. Meet Anticipatory Design – the way to simplify the user’s life by reducing obstacles and enhancing user experience.
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With current market saturation, companies need something more than just a product and technology to make it happen. They need a strategy. Nowadays, everyone with a skill can create an app; it’s not a problem. The real challenge comes from securing the “what’s next” phase. How to run a successful discovery phase? How to use it to draw conclusions for fintech products? Why is UX important in the process, even necessary but often missed? Dive into the article for this and a lot more.
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The Fiat Republic is a Banking-as-a-Service (BaaS) company, founded in London. It’s focused on linking the blockchain platforms with global and local banking transfer networks. The ultimate goal is to change the optics of cryptocurrencies in brick-and-mortar financial circles while seeking opportunities to cooperate and create joined ventures. Therefore the “Song of Fire and Ice” reference seems fitting.
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The company’s tagline says it all: “Your bank account should do more than hold your money. Now it can.” Mercury aims at providing professional business banking services that incorporate a vast array of possibilities. It enables companies to manage their finances at the level of a comfortable dashboard, having it all at managers’ fingertips. The idea targets startups but it can be useful to all that need quick and seamless banking services.
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The gig economy, where armies of people are forced to work freelance or side-employment has also a good side. One is free time that can be dispersed between multiple organizations, filling the blanks. When it comes to healthcare, there are companies that nail it. One of them is Florence – a UK-based company with the mission of helping those who care.
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The world of clinical research requires innovation, precision, and funding. Lindus Health seems to have it all. The company runs clinical trials and health research for biotech and healthtech startups, so patients can benefit from new treatments. Their software platform lets participants in clinical trials and health research take part from own home, rather than going to healthcare facilities. It’s also known for their recent development: all-in-one medical device CRO.
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The title pretty much says it all. Pear Bio is a company that uses computer vision to help the medical sector and doctors fight cancer. The technology is based on computer vision. Combined with analysis of the patient’s microtumors, Pear Bio is able to recreate core parts of the human tumor microenvironment for accurate lab testing. It’s medtech at its best.
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Experience. A buzzword that means everything and nothing. A way to express almost every single feature and application on the market. But what if you would wrap an entire product around this word? And maybe actually deliver value to the market?
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The healthcare industry suffers from many challenges. Understaffed, with limited budgets and piling up challenges of other nature, the sector is looking for a breakthrough. Well, there might be one but not in the previously mentioned areas. Meet Ecomedic – a company founded to guide medical professionals through sustainability issues.
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With increasing product market saturation, innovations are welcomed. Especially when it comes to user experience (UX), a factor not many companies take for granted nowadays. It speaks volumes about what little details can tip the scales for a digital product. The Baader-Meinhof effect is something you can overlook at first glance but it’s essential when it comes to users and the app’s performance.
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Superfluid is a London-based fintech company that focuses on revolutionizing personal finance. The company developed an Ethereum-based money-streaming protocol that automates recurring transactions like subscriptions, salaries, rewards, and any composable stream of value. Let’s dive a little deeper and see how your company can get inspired by this case.
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With the current mortgage rates, every new solution available for the customers is welcomed by the market. No wonder Perenna succeeded. Let’s explore the topic of this fintech and see why users trust the company with something so sensitive as a mortgage.
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Scalable Agile Framework (SaFe) is one of the IT industry’s most effective project management models. The key here is a flexible approach to tasks and processes. SAFe delivers business value in the shortest time possible, and elements like planning, team cooperation or risk management are daily bread. It’s great for implementing Agile practices at an enterprise scale. Learn how to scale Agile and benefit from in the modern fintech organization.
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Delivering needed and reliable products and services is not enough anymore. With the current market saturation and over-the-top third-party partnerships enhancing the offer even more, fintech companies are forced by the landscape to search for something extra. This ingredient is called loyalty. By providing actionable insights, your platform can be turned into a lead magnet that combines both fintech and customer incentives.
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Fintech can be a minefield. With a heavy market saturation and many similar solutions on the market, you need something extra to stand out. The idea behind Updraft, a UK-based fintech, is simple: lending. The story behind it is even simpler: let’s make something that will fill the market void. The result? The business draft that turned into a solid business, uplifting hundreds of thousands of customers.
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SumUp is a good example of a fintech that thinks forward. They have multiple services for small and medium-sized companies. From payments and processing orders to customer acquisition and money management – SumUp got you covered. Take a look at our company highlight.
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Regulatory compliance is a must for every fintech out there. Business conditions vary depending on the market, industry sector, etc. The common denominator is that companies need to take into account strict ESG laws. How to navigate these waters, what are the current trends, and how to build the resilient ESG fintech sector?
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